Upgrading Sales, Marketing & Personal Brands.


I help passionate entrepreneurs & top-management to
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Who Am I
My life path: the shortest version.
Click here for complete career details.
< year
Born with a huge passion to live curiously in a healthy loving complete family full of caring and ambitious people.
approx. 7 years
Raised in Riga, Latvia, in an atmosphere of wisdom for life, for human values and inspiring goals.
approx. 25 years
Working, studying, trying myself in different spheres of life, enjoying the ride. Starting to get interested in entrepreneurship.
33+ years
After a critical health situation, woken up to live my life on my own terms. Each day doing my best to live conscious, joyful life filled with my own values .
What To Expect Of Me
the core element of my character. I've always been promoting innovation while embracing failures and challenges. every great thing I've accomplished, whether in life overall or in business particularly, started with me having a creative approach.
my know-how is based on failures and successes in my own career cooperating with a variety of different company leaders as well as their teams.
throughout these years, besides getting wiser doing my work, I have been investing a good amount of time and money to study various aspects of business management on a daily basis.
one of the major factors in becoming a successful business manager is the ability to think critically. I help leaders and teams in seeing through the noise around business/situations and concentrate on the things that matter on a strategic level.
Adapting quickly to situations for me means being efficient in my work. I create meaningful change thanks to my professional intuition, statistics, experience, and agile leaders/teams around me.
today I am better than I was yesterday.
“If you underestimate any situation or any person, it means your idiocy has defeated your IQ."
Ignats Knuslis
My major characteristics and facts explaining the value I am honored to provide to my clients
  • Business acumen - 7 years in business consultancy
  • 10+ years in sales, e-commerce & marketing
  • 4 years of experience in developing results-oriented solutions for business processes & HR
  • Pioneer in email marketing in the Baltic States
  • HR Director course diploma (Ukraine)
  • Coaching & delivering value-based courses in 3 languages (English, Russian, Latvian)
Hard skills
  • Critical & strategic thinker with business goals in mind
  • Often able to find ways into uncontested market space
  • Self-aware & consciously improving
  • An active user of the most powerful online tools
  • Networker
  • People manager
  • Solution-oriented
  • Eager to learn/understand
Soft skills
  • Witty
  • Versatile
  • Confident
  • EQ, TQ, AQ - above average
  • Ready to implement an agile and innovative approach to solving problems/hacking growth
  • Eager to learn/understand
My TOP 6 Experiences
2010 - 2021
(case studies can be sent/discussed per request)
Distributors of high-end world-class technology
Increasing brand awareness, marketing efficiency, differentiation.
Distributors of professional cosmetics
Optimizing sales and marketing teams' efficiency.
Branding agencies
Helping in differentiation, business operations, growth hacking.
KOL's of various niches
Improving personal branding, upgrading a business plan/model.
Beauty salons / clinics
Increasing & improving customer base by fixing core business processes.
Fixing business model issues, optimizing work in CRMS.
Results of My Work: Finances
Combined numbers: 2010 - 2021

Brands in Europe and Russia increased their sales and brand recognition during/soon after our cooperation

Revenue in helping to sell physical products

Revenue in helping to sell digital products
Results of My Work: HR
Human Resources is the most crucial aspect of almost any modern business.
Find, hire, teach, empower, motivate, support, and celebrate with the people that really match your organization.
Top management gains more control
Staff acts with more motivation & responsibility
A company becomes more of a success-driven united team
Top management learns more about which processes, when done correctly, bring the vast majority of results (Pareto 80/20 principle)
Business processes become
more systematic, with a much more predictable outcome
Companies attract/retain
stronger A-players
Blue Ocean strategy is all about creating a new uncontested market space. Don't be afraid of new horizons in your business - new opportunities are always there for taking. "
My Services
At the core of every director's long-term success, there is an agile & versatile HR expert.

When business goals set by a wise CEO or an owner are tied up to teams' roles, as well as to their execution and the appropriate business strategy, good things are starting to happen more and more often.

This is how a company can begin to grow from good to great.

Business Strategy & Operations
  • market audit (online/offline)
  • business model audit
  • creation and implementation of KPI & OKR systems
  • strategic sessions (with TOP management)
  • service quality improvement
  • systematization of service processes
  • organizational system optimization
  • investment planning
  • growth hacking
  • creation of an uncontested market segment
  • creation of sales systems (online / offline)

Human Recources
  • corporate culture audit/improvements
  • learning & development
  • development of systems of responsibility and motivation
  • supporting & mentoring talents and leaders (A-players)
  • implementation of communication and tracking systems
  • product positioning
  • audit & optimization of product value
  • copyrighting
  • user friendly content creation
  • traffic audit & tactics upgrade
  • audit and optimization of web pages
  • audit and optimization of email marketing
  • audit and optimization of value proposition
  • user engagement optimization
  • cross-marketing
  • social networks management
  • reputation management
  • podcasts
  • video production & publishing
  • development of a social proof system
  • brand value enhancement through differentiation

How Clients' Goals Get Reached

2 to 12 months of accurately directed work and a sustainable system is ready to serve its owner. Not the other way around.
Crafting a Road Map
Initially, I audit the current situation business-wise, people-wise, and market-wise.

Then a thorough mind-map gets created and discussed for results and processes to be trackable. As soon as the map is ready and approved the real hard everyday work is underway.
Prioritizing / delegating
Many aspects need attention, however, only a few of them need an immediate one.

After prioritization gets done, policies, rules, and cultural borders are created and implemented.

The structure of various aspects of business starts to appear more and more clearly.
Building a Sustainable System
The process of correct delegation takes place for certain processes to be systematically and correctly done.

Some examples of systems created and implemented on this stage:
  • performance optimization;
  • performance tracking;
  • selection & implementation of KPI's;
  • employee grading;
  • employer branding etc.
Measuring Results
Active business people are very number focused.

Here are some basic statistics you will see improvements after a certain amount of work is done:

  • business processes become transparent and more efficient, and sustainable;
  • service quality improves;
  • the staff gets a boost in motivation, becomes more responsible;
  • owner gets freed up from operational work and can finally concentrate on the big picture and more.
“Ultra-high performers are not intimidated by their competitors. They intimidate their competitors."
Company owners prior cooperation mainly ask several similar questions. Below are some answers to clear things up.
I am in a unique niche. Do you have any solutions to my unique business problems?
There are certain basic rules, processes, and know-how's to follow in any business model, niche or sector if one is seriously planning to stay in the market and make a mark in it for years to come. Many, unfortunately, lack the understanding of core business aspects and can't keep up with a pace that competition and our modern era is setting these days. I fill in the gaps providing solutions which will be made to work in your particular case.
“If you respect your competitors, but you have no respect for status-quo, then we might be having substantial and fruitful cooperation coming up."
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More From Ignats...
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